Understanding Meta WhatsApp Charges vs. Serlzo Subscription Costs
What your Serlzo subscription covers, and how Meta's WhatsApp messaging fees are billed.
Overview
When you connect your own Meta WhatsApp Business Account to a platform like Serlzo, it's important to understand how billing works. This article breaks down what your Serlzo subscription covers and how messaging fees from Meta are handled.
Does the Serlzo subscription cover Meta messaging costs?
No - Meta's messaging costs are not covered by your Serlzo subscription.
Your Serlzo subscription fee gives you access to the platform's features, tools, and automation capabilities. It does not absorb or bundle the conversation and template fees charged by Meta.
How billing works
If you connect your own Meta WhatsApp Business Account and send a high volume of messages - say 10,000 marketing template messages in a month - the billing structure works like this:
Direct payment to Meta
You pay Meta directly for any messaging or template costs incurred through your official Meta account.
Platform separation
Serlzo does not handle, collect, or manage Meta's underlying infrastructure costs. Meta bills businesses directly based on its official WhatsApp Business API pricing, categorized by marketing, utility, authentication, or service conversations.
Summary
Serlzo subscription: covers access to the Serlzo software and tools.
Meta charges: handled entirely by Meta and billed directly to your connected Meta WhatsApp Business Account based on your actual message volume.