Selar made it easy for African creators to sell digital products online. Serlzo is built for what comes after the first sale: capturing leads, following up and selling again.
Both let you sell ebooks, courses, coaching and memberships, and get paid in naira and foreign currencies. Here's how they differ.
Main differences
Pricing. Selar is free to start, then takes 4% + ₦50 on every naira sale and about 7% to 10% on other currencies. Serlzo is free to start too, with paid plans from $13/month (or ₦17,282/month), and takes no cut of your sales. On ₦3 million a month in sales, that's about ₦135,000 in fees on Selar and about ₦92,000 on Serlzo's Basic plan, including Paystack's fee.
Integrations. Serlzo connects to WhatsApp through Meta's official API, plus Instagram, OpenAI, Claude, Telegram and Google Tag Manager. You can embed Serlzo forms on your existing website and run your pages on your own domain. Selar connects to email tools like Mailchimp and ConvertKit, as well as Zapier and LearnDash.
Marketing built in. Every paid Serlzo plan includes a CRM, email campaigns, SMS, WhatsApp broadcasts and a WhatsApp AI chatbot. Selar focuses on the sale itself, with abandoned-cart emails and basic email marketing, so most creators add separate tools for WhatsApp, SMS and a CRM.
An AI agent. Serlzo's AI agent, Sio, builds pages, forms, emails and workflows from a plain-language request. It also follows up with leads and nudges buyers who stopped at checkout.
Here are a few ways Serlzo differs from Selar:
| Feature | Serlzo | Selar |
|---|---|---|
| Fee per naira sale | None (processor fee only) | 4% + ₦50 |
| Fee per international sale | None (processor fee only) | About 7% to 10% |
| Payments | Paystack, Flutterwave, Stripe or built-in checkout | Selar checkout |
| Naira payouts | Straight to your account | After 24 hours |
| AI page builder | Yes | Page builder (2.0 on paid plans) |
| CRM | Every paid plan | Customer list |
| Email campaigns and sequences | Yes | Cart recovery and basic campaigns |
| WhatsApp messaging and AI chatbot | Yes | Limited |
| SMS | Yes | No |
| Workflow automation | Built in | Through Zapier |
| AI agent | Sio | No |
| Courses and paid communities | Yes | Yes |
| Event tickets and physical products | No | Yes |
| Team seats | Up to 50, across 3 workspaces | No |
What is Serlzo best suited for?
Launches and lead generation
Build a landing page and form with AI, send every signup into your CRM, and follow up by email, WhatsApp and SMS until launch day.
Selling on WhatsApp
Connect your WhatsApp Business number through Meta's API. Serlzo's AI chatbot answers questions, qualifies buyers and sends checkout links, day and night.
Courses and paid communities
Host video courses and charge for community access that renews automatically. Every student and member lands in your CRM.
Agencies and teams
Run up to 3 workspaces with up to 50 teammates, so you can manage several brands or clients from one account.
When Selar is the better pick
Selar is the stronger choice if you sell event tickets or physical products, or need mobile money across Africa. It also costs less if you sell under about ₦850,000 a month, where its per-sale fees add up to less than a Serlzo subscription.
Why switch to Serlzo?
- Keep more of each sale. No platform cut when you use your own Paystack, Flutterwave or Stripe account.
- Replace your extra tools. Pages, forms, CRM, email, WhatsApp, SMS, courses and community in one dashboard.
- Let Sio do the follow-up. Your AI agent replies to leads and chases stalled checkouts while you work.
Ready to make the switch?
Setting up takes a few minutes. If you need help moving your products and audience from Selar, our team will help you migrate.
Comparing Nestuge too? Read Serlzo vs Nestuge.